ShareStyle app helps you live like an Instagram star
Debbie Wosskow, left, and Anna Jones are the founders of the ShareStyle app. ShareStyle LONDON - If you find yourself lusting after the perfectly styled homes, outfits, and food you see on Instagram but have no idea how to create the "blogger" lifestyle for yourself, there's now an app for that. ShareStyle, which launched in London February 5 and will roll out to New York and LA later this year, allows users to book personal sessions with lifestyle experts, from personal stylists to event planners, interior designers, nutritionists, chefs, and photographers.
Users simply download the free app, browse from the list of professionals within a number of categories, choose a ShareStylist, book a date in the calendar, and pay a refundable deposit. They can then chat with their ShareStylist about what they're looking for. ShareStyle It is targeted at the "urban professional" who has very little time, according to CEO Anna Jones, the former boss of the Hearst UK, the publishing company behind Cosmopolitan, Harper�s Bazaar, and Good Housekeeping.
Jones stepped down from in October 2016. "The clients are effectively people like me, people I know - my friends and colleagues who have got disposable income," Jones told Business Insider. "They are surrounded by beautiful things, going to nice hotels, having meetings at Soho House - they have the available resources, but not the time. They would like their homes and themselves to look good and want to eat and live well." The brains behind the business are all female - Jones' co-founder is Debbie Wosskow, founder and CEO of home exchange platform Love Home Swap.
"It�s no surprise that Debbie and I are the people behind it - effectively its a collision of our two worlds and experiences," Jones said. The duo have also appointed former Pinterest marketing boss Jo Lavender as their CMO and Alexandra Cappy, former head of operations at Uber, as managing director. Investors include Lars Rasmussen, the creator of Google Maps, Philip Su, the director of engineering at Facebook, Informasi Hari ini Barry's Bootcamp CEO Tory Frame, and style.
com editorial director Melissa Dick, among others. "Consumers are surrounded by beautiful, aspirational lifestyle images everwhere. It used to be on the pages of magazines, but now it's moved hugely into digital," Jones said. ShareStyle However, she said that while consumers may be able to buy the products they see in these images, they may not know how to fully use them in their lives. "Just buying a handbag or a cushion for your sofa doesn't necessarily make you [or it] look amazing," she said.
ShareStyle's website states: "From finding your perfect work outfit to really committing to that health-kick, producing beautiful photos for your Instagram to transforming your living room, when you get those moments right, you feel it. "Without that expert help though, it can be hard to do. A lot of the stylish people you see on social media are getting exactly that.
